Chris Milk and the MVPA

Chris Milk is a music video director I first noticed for his clip for Kanye West's Jesus Walks (the good clip, not the shit one in the church) after reading an article on the clip over at MVwire. I, and many of my friends, were completely blown away by that clip. The conventional wisdom is that music videos should be simple concepts well executed, whereas this video was a sophisticated idea [interweaving narratives] very well executed.

Anyways, I watched a bunch of his videos and TVCs after seeing that and was very impressed. Yeah, he's signed to @radical.media, which means he's very very good.

But, get this, Chris Milk just got nominated for 5 categories in the MVPA (Music Video Production Association) awards.

He got nominated for John Mellencamp's Walk Tall (Adult Contemporary), Kanye West's Jesus Walks (Hip-hop), and Courtney Love's Mono (Rock). Thats three nominations in three different genres; plus he got nominated for a whole bunch of other things.

Wow. Way to go!