more turtles all the way down.

But what if these very instances--the act of making and posting an experimental video on a vlog, or of writing a passage in a bestseller that manages to demythologize a popular TV show in a way far more alive and memorable than an academic paper that attempts the same thing--what if these aren't in fact minor hauntings of the culture industry? What if, in fact, they manage to constitute the very logic of the culture industry itself? What if it's not the fringes or the margins that are haunted, but the very apparatus itself?

And what if the myth itself becomes the deconstruction of the myth?

-- Nicholas Rombes on the Awful and Terrible Demandingness of Culture over at Digital Poetics

Its turtles all the way down, fellas.