The fading art
Yes, "music videos" are sort of old-fashioned, partly because they have lost their medium. They exist now on YouTube as remnants.
-- Thirty Three at Digital Poetics
Music videos have become more and more like the VW keychain that Volkswagen dealers mail out to people who have just bought a new Jetta. The keychain is cool, but it is rewarding existing fans – not building new ones. No matter how cool that keychain is, it can’t convince your neighbor, or the guy across town who has never seen it, that he too, should look into buying a VW.
-- Preaching to the Choir at 30Frames
The conventional "wisdom" was that music videos were a training ground for young directors. These days I'm not sure that's true -- with clips, it just feels like you're fighting over scraps.


